Job ID: 56642
3M is seeking a Digital Marketing Specialist for the Safety & Graphics Business Group located in Maplewood, MN. Ready to be part of what's next?
Job Summary:
The person hired for the position of Digital Marketing Specialist is responsible for partnering with US Safety & Graphics divisions to help define their social strategy and then translate that strategy into a social plan with execution and measurement support from the eHub. You will be the subject matter expert for social media spanning multiple SGBG divisions, and will collaborate with experts in marketing, communications, eCommerce, and sales on content development, community management planning, implementing tactics and analyzing results within the Lead & Revenue Generation Team of the Safety & Graphics Business Group (SGBG) eHub. The team’s goal is to lead our divisions to develop and maintain a world class Social presence in all relevant markets we do business in.
Primary Responsibilities include but are not limited to the following:
- Planning
- Collaborate with Marketing, Communications, and eCommerce experts on integrating social into marketing plans
- Engage stakeholders in best practices of community management including content mapping, competitive analysis, customer segmentation, digital media integration, execution on social media platforms, metrics and testing
- Continuously raise the bar on social strategy and operations through collaboration with marketing and communications owners and subject matter experts in eMarketing and eCommerce in the eHub (e.g. search, advertising, website user experience)
- Execution
- Lead the development and manage the implementation of social media campaigns, editorial calendars, and day-to-day activities
- Develop content, optimized for each social channel and intended audience, to keep actively engaging in Facebook, Twitter, YouTube, and other platforms as prioritized
- Develop and manage project plans ensuring social experiences are launched on time, in scope, and on budget
- Engage with internal and external resources, including marketing teams, writers, designers, agencies and/or other vendors to ensure operational excellence
- Collaborate with marketing teams on the voice and editorial content and be the voice of the brand in any social media space across all channels (Facebook, Twitter, Pinterest, YouTube, Ratings/reviews, blogs)
- Set up social listening profile and oversee daily monitoring for brand issues and opportunities. Initiate conversations on behalf of the brand, collaborating with internal teams to craft responses when necessary
- Reporting
- Measure and report results while ensuring that content development and social promotion/strategy decisions are made with data as the primary driver
- Develop and deliver social reports
- Post-campaign
- On-going quarterly
- General
- Drive understanding and use of social media best practices and investment to meet brand strategic and operational objectives for marketing, tech service, sales, and customer service
- Develop and present social plans, implement tactics, optimize real-time results, report outcomes and present implications with recommendations
- Collaborate with other digital team members to share and replicate ‘e’ internal and external best practices
Basic Qualifications:
- Bachelor’s degree or higher from an accredited university
- Minimum of one (1) year social media community management experience with a business to business
- Minimum of three (3) years combined experience in digital and/or interactive marketing
- Minimum of three (3) years experience in a business to business marketing role
Preferred Qualifications:
- Excellent written and verbal communication skills
- Experience managing multiple projects concurrently
- Significant work experience managing social projects.
- In-depth knowledge platforms and systems including Shoutlet & Sysamos, Facebook, Twitter, etc.
- Knowledge of SGBG products, divisions, and customer segments.
- Expert level project management skills.
- Proven track record of delivering results.
- Passion for learning and the desire to push 3M’s capabilities.
- Strong interpersonal skills with the desire to be on a high performing team.
Location: Maplewood, MN
Travel: include limited (up to 5%) domestic and international travel
Relocation: Is not authorized
About 3M
Do you see the world differently? Are you inspired by how a simple shift can result in big change? Do you share your ideas in the hopes of coming up with something even better by working together? Then join 3M! With 88,000 people around the world in more than 70 countries and $30 billion in sales, 3M is committed to building on our rich heritage by bringing our best to the innovations we create. Be part of improving how people live and work every day. Be part of what’s next at 3M! Follow us @3MCareers and learn more at YouTube.com/3MCareers.
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status)
Apply now for this exciting opportunity with 3M. 3M is an EEO/AA employer. Women, minorities, veterans, and individuals with disabilities are encouraged to apply.
Posting Notes: ||Maplewood ||Minnesota ||United States ||N/A ||
3M is seeking a Digital Marketing Specialist for the Safety & Graphics Business Group located in Maplewood, MN. Ready to be part of what's next?
Job Summary:
The person hired for the position of Digital Marketing Specialist is responsible for partnering with US Safety & Graphics divisions to help define their social strategy and then translate that strategy into a social plan with execution and measurement support from the eHub. You will be the subject matter expert for social media spanning multiple SGBG divisions, and will collaborate with experts in marketing, communications, eCommerce, and sales on content development, community management planning, implementing tactics and analyzing results within the Lead & Revenue Generation Team of the Safety & Graphics Business Group (SGBG) eHub. The team’s goal is to lead our divisions to develop and maintain a world class Social presence in all relevant markets we do business in.
Primary Responsibilities include but are not limited to the following:
- Planning
- Collaborate with Marketing, Communications, and eCommerce experts on integrating social into marketing plans
- Engage stakeholders in best practices of community management including content mapping, competitive analysis, customer segmentation, digital media integration, execution on social media platforms, metrics and testing
- Continuously raise the bar on social strategy and operations through collaboration with marketing and communications owners and subject matter experts in eMarketing and eCommerce in the eHub (e.g. search, advertising, website user experience)
- Execution
- Lead the development and manage the implementation of social media campaigns, editorial calendars, and day-to-day activities
- Develop content, optimized for each social channel and intended audience, to keep actively engaging in Facebook, Twitter, YouTube, and other platforms as prioritized
- Develop and manage project plans ensuring social experiences are launched on time, in scope, and on budget
- Engage with internal and external resources, including marketing teams, writers, designers, agencies and/or other vendors to ensure operational excellence
- Collaborate with marketing teams on the voice and editorial content and be the voice of the brand in any social media space across all channels (Facebook, Twitter, Pinterest, YouTube, Ratings/reviews, blogs)
- Set up social listening profile and oversee daily monitoring for brand issues and opportunities. Initiate conversations on behalf of the brand, collaborating with internal teams to craft responses when necessary
- Reporting
- Measure and report results while ensuring that content development and social promotion/strategy decisions are made with data as the primary driver
- Develop and deliver social reports
- Post-campaign
- On-going quarterly
- General
- Drive understanding and use of social media best practices and investment to meet brand strategic and operational objectives for marketing, tech service, sales, and customer service
- Develop and present social plans, implement tactics, optimize real-time results, report outcomes and present implications with recommendations
- Collaborate with other digital team members to share and replicate ‘e’ internal and external best practices
Basic Qualifications:
- Bachelor’s degree or higher from an accredited university
- Minimum of one (1) year social media community management experience with a business to business
- Minimum of three (3) years combined experience in digital and/or interactive marketing
- Minimum of three (3) years experience in a business to business marketing role
Preferred Qualifications:
- Excellent written and verbal communication skills
- Experience managing multiple projects concurrently
- Significant work experience managing social projects.
- In-depth knowledge platforms and systems including Shoutlet & Sysamos, Facebook, Twitter, etc.
- Knowledge of SGBG products, divisions, and customer segments.
- Expert level project management skills.
- Proven track record of delivering results.
- Passion for learning and the desire to push 3M’s capabilities.
- Strong interpersonal skills with the desire to be on a high performing team.
Location: Maplewood, MN
Travel: include limited (up to 5%) domestic and international travel
Relocation: Is not authorized
About 3M
Do you see the world differently? Are you inspired by how a simple shift can result in big change? Do you share your ideas in the hopes of coming up with something even better by working together? Then join 3M! With 88,000 people around the world in more than 70 countries and $30 billion in sales, 3M is committed to building on our rich heritage by bringing our best to the innovations we create. Be part of improving how people live and work every day. Be part of what’s next at 3M! Follow us @3MCareers and learn more at YouTube.com/3MCareers.
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status)
Apply now for this exciting opportunity with 3M. 3M is an EEO/AA employer. Women, minorities, veterans, and individuals with disabilities are encouraged to apply.
Posting Notes: ||Maplewood ||Minnesota ||United States ||N/A ||