Job ID: 40204
3M is seeking a Digital Marketing Lead for the Safety & Graphics Business Group located in Maplewood, MN. Ready to be part of what's next?
Job Summary:
The Global Digital Marketing Lead is responsible for website design and construction projects, digital asset management, metrics reporting and analytics, and UX projects within the Web Presence Team of the Safety & Graphics Business Group (SGBG) eHub. The team’s goal is to lead our divisions and subsidiaries to develop and maintain a world class 3M.com web presence in all countries and markets we do business in globally.
Primary Responsibilities
- Partner with our divisional contacts and corporate resources to define and execute website improvement and maintenance plans for public US SGBG 3M.com websites. Coordinate all ongoing website site development via the IT Web Construction Team.
- Coordinate and drive global website replications and localizations for our primary business and market sites.
- Own primary divisional responsibilities for one SGBG division, including Personal Safety, Traffic Safety & Security, or Mining, Oil & Gas.
- Execute and advocate for improvements for core eHub processes including:
- Mobile & Desktop web site design and build
- Content procurement and management
- Online product catalog deployment
- Video and Digital Asset Management
- Search Optimization and Marketing (SEO/SEM)
- Metrics capture and reporting
- Where to buy (WTB), which represents our number one customer inquiry.
- Collect information and identify customer and business trends and needs.
- Identifies market segments and target customers based on data.
- Create solutions for challenging business problems leveraging our digital marketing capabilities and tools.
- Measure and optimize digital marketing activities using user satisfaction polling, web metrics, A/B testing, and other tools/data sets.
Basic Qualifications:
- Bachelor’s degree or higher from an accredited university
- Minimum of two (2) years experience in digital marketing
Preferred Qualifications:
- Comfortable with managing web development projects.
- In-depth knowledge of 3M’s web platform and systems, including the 3M web platform (EWCD), Content Server, Celum, & GPIM.
- Knowledge of SGBG products, divisions, or customer segments.
- Strong project management skills.
- Proven track record of delivering results.
- Passion for learning and the desire to push 3M’s capabilities.
- Strong interpersonal skills with the desire to be on a high performing team.
Location: Maplewood, MN
Travel: May include limited (up to 5%) domestic and international travel
Relocation: Is not authorized
About 3M
Do you see the world differently? Are you inspired by how a simple shift can result in big change? Do you share your ideas in the hopes of coming up with something even better by working together? Then join 3M! With 88,000 people around the world in more than 70 countries and $30 billion in sales, 3M is committed to building on our rich heritage by bringing our best to the innovations we create. Be part of improving how people live and work every day. Be part of what’s next at 3M! Follow us @3MCareers and learn more at YouTube.com/3MCareers.
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status)
Apply now for this exciting opportunity with 3M. 3M is an EEO/AA employer. Women, minorities, veterans, and individuals with disabilities are encouraged to apply.
Posting Notes: ||Maplewood ||Minnesota ||United States ||N/A ||
3M is seeking a Digital Marketing Lead for the Safety & Graphics Business Group located in Maplewood, MN. Ready to be part of what's next?
Job Summary:
The Global Digital Marketing Lead is responsible for website design and construction projects, digital asset management, metrics reporting and analytics, and UX projects within the Web Presence Team of the Safety & Graphics Business Group (SGBG) eHub. The team’s goal is to lead our divisions and subsidiaries to develop and maintain a world class 3M.com web presence in all countries and markets we do business in globally.
Primary Responsibilities
- Partner with our divisional contacts and corporate resources to define and execute website improvement and maintenance plans for public US SGBG 3M.com websites. Coordinate all ongoing website site development via the IT Web Construction Team.
- Coordinate and drive global website replications and localizations for our primary business and market sites.
- Own primary divisional responsibilities for one SGBG division, including Personal Safety, Traffic Safety & Security, or Mining, Oil & Gas.
- Execute and advocate for improvements for core eHub processes including:
- Mobile & Desktop web site design and build
- Content procurement and management
- Online product catalog deployment
- Video and Digital Asset Management
- Search Optimization and Marketing (SEO/SEM)
- Metrics capture and reporting
- Where to buy (WTB), which represents our number one customer inquiry.
- Collect information and identify customer and business trends and needs.
- Identifies market segments and target customers based on data.
- Create solutions for challenging business problems leveraging our digital marketing capabilities and tools.
- Measure and optimize digital marketing activities using user satisfaction polling, web metrics, A/B testing, and other tools/data sets.
Basic Qualifications:
- Bachelor’s degree or higher from an accredited university
- Minimum of two (2) years experience in digital marketing
Preferred Qualifications:
- Comfortable with managing web development projects.
- In-depth knowledge of 3M’s web platform and systems, including the 3M web platform (EWCD), Content Server, Celum, & GPIM.
- Knowledge of SGBG products, divisions, or customer segments.
- Strong project management skills.
- Proven track record of delivering results.
- Passion for learning and the desire to push 3M’s capabilities.
- Strong interpersonal skills with the desire to be on a high performing team.
Location: Maplewood, MN
Travel: May include limited (up to 5%) domestic and international travel
Relocation: Is not authorized
About 3M
Do you see the world differently? Are you inspired by how a simple shift can result in big change? Do you share your ideas in the hopes of coming up with something even better by working together? Then join 3M! With 88,000 people around the world in more than 70 countries and $30 billion in sales, 3M is committed to building on our rich heritage by bringing our best to the innovations we create. Be part of improving how people live and work every day. Be part of what’s next at 3M! Follow us @3MCareers and learn more at YouTube.com/3MCareers.
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status)
Apply now for this exciting opportunity with 3M. 3M is an EEO/AA employer. Women, minorities, veterans, and individuals with disabilities are encouraged to apply.
Posting Notes: ||Maplewood ||Minnesota ||United States ||N/A ||