Job ID: 39709
3M’s Consumer Business Group is seeking a Consumer Insights Manager for their Construction and Home Improvement Market Division’s (CHIMD) Home Environment Markets Business Unit located in Maplewood, MN, USA. Ready to be part of what's next?
Job Summary:
The Consumer Insights Manager position, located in 3M Center, St. Paul, MN, will be responsible for planning and managing research activities focused on delivering insights-based direction to the business for operational execution and strategic planning across all current and future product platforms, including the FiltreteTM Air Filtration and 3M Home Energy product portfolios. The position will interact with internal marketers to address key strategic issues through research and interact with external vendors for research proposal and execution. The outcome of this consumer research will result in improved product, packaging, pricing and promotional strategies and tactics to drive business growth for the Home Environment Markets BU.
The Consumer Insights Manager also will collaborate with other members of the Consumer Insights team as well as other division partners in key functions such as Marketing, Marketing Communications, Sales, Digital and Product Development.
Key Responsibilities & Skills include but are not limited to:
- Act as the "voice of the consumer" within the Organization on assigned brands.
- Collaborate with key stakeholders on assessing business issues to develop, manage and execute learning plans for the assigned core brands.
- Consult, advise and influence local and global brand teams on insights methodologies, usage and interpretation.
- Gather and synthesize data, and draw insights from primary and secondary sources.
- Negotiate with market research vendors to drive optimized costs.
- Initiate new consumer research methodologies to utilize online, social media and other e-tactics for faster, continuous and cost effective consumer research.
- Strong knowledge of consumer insights using a broad array of current and new methodologies - quantitative and qualitative.
- Demonstrated ability to translate information and data into actionable insights and recommendations.
- Strong strategic thinking skills, including capabilities to assess current situation, draw conclusions and envision future business opportunities.
- Strong communication skills (verbal and written/visual) to create and deliver compelling presentations of insights to teams, senior management and key retailers.
- Excellent project management skills and ability to prioritize multiple projects with little assistance, executing programs and projects from start to completion.
- A team player with strong interpersonal and team-building skills.
- Global research experience a plus.
Basic Qualifications:
- Bachelor's Degree from an accredited institution.
- Minimum five (5) years of consumer research experience
- Minimum three (3) years of experience conduction research in conjunction with new product marketing launches.
Preferred Qualifications:
- MBA or Master's degree from an accredited institution.
- Minimum three (3) years of experience conducting research and making tangible recommendations resulting in successful new product marketing launches.
- Consumer research experience in a Consumer Package Goods company preferred.
- International market research experience also preferred.
About 3M
Do you see the world differently? Are you inspired by how a simple shift can result in big change? Do you share your ideas in the hopes of coming up with something even better by working together? Then join 3M! With 88,000 people around the world in more than 70 countries and $30 billion in sales, 3M is committed to building on our rich heritage by bringing our best to the innovations we create. Be part of improving how people live and work every day. Be part of what’s next at 3M! Follow us @3MCareers and learn more at YouTube.com/3MCareers.
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status)
Apply now for this exciting opportunity with 3M. 3M is an EEO/AA employer. Women, minorities, veterans, and individuals with disabilities are encouraged to apply.
Posting Notes: ||Maplewood ||Minnesota ||United States ||N/A ||
3M’s Consumer Business Group is seeking a Consumer Insights Manager for their Construction and Home Improvement Market Division’s (CHIMD) Home Environment Markets Business Unit located in Maplewood, MN, USA. Ready to be part of what's next?
Job Summary:
The Consumer Insights Manager position, located in 3M Center, St. Paul, MN, will be responsible for planning and managing research activities focused on delivering insights-based direction to the business for operational execution and strategic planning across all current and future product platforms, including the FiltreteTM Air Filtration and 3M Home Energy product portfolios. The position will interact with internal marketers to address key strategic issues through research and interact with external vendors for research proposal and execution. The outcome of this consumer research will result in improved product, packaging, pricing and promotional strategies and tactics to drive business growth for the Home Environment Markets BU.
The Consumer Insights Manager also will collaborate with other members of the Consumer Insights team as well as other division partners in key functions such as Marketing, Marketing Communications, Sales, Digital and Product Development.
Key Responsibilities & Skills include but are not limited to:
- Act as the "voice of the consumer" within the Organization on assigned brands.
- Collaborate with key stakeholders on assessing business issues to develop, manage and execute learning plans for the assigned core brands.
- Consult, advise and influence local and global brand teams on insights methodologies, usage and interpretation.
- Gather and synthesize data, and draw insights from primary and secondary sources.
- Negotiate with market research vendors to drive optimized costs.
- Initiate new consumer research methodologies to utilize online, social media and other e-tactics for faster, continuous and cost effective consumer research.
- Strong knowledge of consumer insights using a broad array of current and new methodologies - quantitative and qualitative.
- Demonstrated ability to translate information and data into actionable insights and recommendations.
- Strong strategic thinking skills, including capabilities to assess current situation, draw conclusions and envision future business opportunities.
- Strong communication skills (verbal and written/visual) to create and deliver compelling presentations of insights to teams, senior management and key retailers.
- Excellent project management skills and ability to prioritize multiple projects with little assistance, executing programs and projects from start to completion.
- A team player with strong interpersonal and team-building skills.
- Global research experience a plus.
Basic Qualifications:
- Bachelor's Degree from an accredited institution.
- Minimum five (5) years of consumer research experience
- Minimum three (3) years of experience conduction research in conjunction with new product marketing launches.
Preferred Qualifications:
- MBA or Master's degree from an accredited institution.
- Minimum three (3) years of experience conducting research and making tangible recommendations resulting in successful new product marketing launches.
- Consumer research experience in a Consumer Package Goods company preferred.
- International market research experience also preferred.
About 3M
Do you see the world differently? Are you inspired by how a simple shift can result in big change? Do you share your ideas in the hopes of coming up with something even better by working together? Then join 3M! With 88,000 people around the world in more than 70 countries and $30 billion in sales, 3M is committed to building on our rich heritage by bringing our best to the innovations we create. Be part of improving how people live and work every day. Be part of what’s next at 3M! Follow us @3MCareers and learn more at YouTube.com/3MCareers.
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status)
Apply now for this exciting opportunity with 3M. 3M is an EEO/AA employer. Women, minorities, veterans, and individuals with disabilities are encouraged to apply.
Posting Notes: ||Maplewood ||Minnesota ||United States ||N/A ||