Global Brand Strategy Manager - Consumer Business Group-1305296
Organization: Consumer Business Group
Primary Location: USA Region-United States-Minnesota-Maplewood
Job Type: Experienced
Description
3M is seeking a Global Brand Strategy Manager for their Consumer Business Group.
Job Summary:
The person hired for this position will be responsible for leading and maintaining marketing excellence globally across all brands and products for 3M’s Consumer Business Group.
Primary Responsibilities include but are not limited to the following:
- Manages U.S. Consumer Business investments in advertising to drive sales and increase brand equity.
- Lead and coach/consult with divisional marketers on brand advertising, marketing strategies, tactics, etc to build individual and business unit global strategic operational excellence.
- Responsible for managing relationships and contracts with external advertising firms and vendors.
- Understand and incorporate consumer insights and marketing research in marketing and advertising strategies.
- Participates in Global strategic discussions across brands and digital media platforms.
- Understand channel marketing, sales, P&L management and how to participate on and communicate to cross-functional teams.
- Interprets industry trends, customer requirements, and business objectives to define marketing plans, guidelines/methods across multiple businesses and/or subsidiaries for the Marketing function.
- Determines priorities, timetables and assigns resources/tasks based on business initiatives, product launches, brand projects, etc.
- Sets advertising strategy in alignment with business direction, and leads internal and external teams on development and execution of integrated brand and/or product marketing programs, including product decisions, pricing activities, integrated communications campaigns (including digital), packaging design projects, promotion activities, CRM, and sales/ demo materials.
Qualifications
Basic Qualifications:
- Bachelor’s Degree from an accredited university
- Minimum seven (7) years of marketing experience
- Consumer Product Marketing Experience
Preferred Qualifications:
- MBA
- Previous advertising agency experience
- Strong and demonstrated analytical capabilities
About 3M
3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $30 billion in sales, 3M employs about 88,000 people worldwide and has operations in more than 70 countries. Be part of what’s next! Join 3M – follow us @3MCareers and learn more at YouTube.com/3MCareers.
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).
Employment Statement
Apply now for this exciting opportunity with 3M.
3M is an EEO/AA employer. Women, minorities, veterans, and individuals with disabilities are encouraged to apply.
Organization: Consumer Business Group
Primary Location: USA Region-United States-Minnesota-Maplewood
Job Type: Experienced
Description
3M is seeking a Global Brand Strategy Manager for their Consumer Business Group.
Job Summary:
The person hired for this position will be responsible for leading and maintaining marketing excellence globally across all brands and products for 3M’s Consumer Business Group.
Primary Responsibilities include but are not limited to the following:
- Manages U.S. Consumer Business investments in advertising to drive sales and increase brand equity.
- Lead and coach/consult with divisional marketers on brand advertising, marketing strategies, tactics, etc to build individual and business unit global strategic operational excellence.
- Responsible for managing relationships and contracts with external advertising firms and vendors.
- Understand and incorporate consumer insights and marketing research in marketing and advertising strategies.
- Participates in Global strategic discussions across brands and digital media platforms.
- Understand channel marketing, sales, P&L management and how to participate on and communicate to cross-functional teams.
- Interprets industry trends, customer requirements, and business objectives to define marketing plans, guidelines/methods across multiple businesses and/or subsidiaries for the Marketing function.
- Determines priorities, timetables and assigns resources/tasks based on business initiatives, product launches, brand projects, etc.
- Sets advertising strategy in alignment with business direction, and leads internal and external teams on development and execution of integrated brand and/or product marketing programs, including product decisions, pricing activities, integrated communications campaigns (including digital), packaging design projects, promotion activities, CRM, and sales/ demo materials.
Qualifications
Basic Qualifications:
- Bachelor’s Degree from an accredited university
- Minimum seven (7) years of marketing experience
- Consumer Product Marketing Experience
Preferred Qualifications:
- MBA
- Previous advertising agency experience
- Strong and demonstrated analytical capabilities
About 3M
3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $30 billion in sales, 3M employs about 88,000 people worldwide and has operations in more than 70 countries. Be part of what’s next! Join 3M – follow us @3MCareers and learn more at YouTube.com/3MCareers.
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).
Employment Statement
Apply now for this exciting opportunity with 3M.
3M is an EEO/AA employer. Women, minorities, veterans, and individuals with disabilities are encouraged to apply.