Job ID: 61267
3M is looking for a Social Media Engagement Leader to join our team in Maplewood, MN. Be a part of what’s next!
The Social Media Engagement Leader will be responsible for spearheading social engagement programs for all of 3M. He/she will lead all efforts relating to 3M’s Social media initiatives including: Social media listening, content planning, brand messaging across all social platforms and Social analytics. As such, this Leader will be highly visible and have tremendous opportunity for exposure and impact across the entire Organization. He/she will partner with business leaders, other marketing executives, other functions within 3M, and outside parties to deliver a world class Social engagement platform and presence. This role will report to the Chief Digital Officer in the Corporate marketing organization.
Key Job Responsibilities:
- Effectively “own” all aspects of 3M brand's Social media properties and online customer service touch points. This includes the development of content, social publishing and engagement on behalf of the brand and stewardship of the 3M Social media identity.
- Embed social media listening into each brand team's operations (marketing, customer service, R&D) through the use of the corporate tools to monitor all posts, manage responses and report metrics.
- Effectively maintain the consistency of 3M brand messaging and voice across all corporate social media platforms (Twitter, YouTube, Facebook, Pinterest, Blogs, and LinkedIn).
- Lead/Own the Social content planning and engagement for 3M brand messaging as well as support for the businesses and product brands.
- Develop a social media strategy that attracts new customers, and develops the current customer base. This includes partnering with business leaders to create improved engagement strategies for the businesses and product brands.
- Serve as a specialist and leader to help operationalize business specific Social engagement strategies. Develop, direct, and execute corporate level, Social Media campaigns to support the 3M corporate brand, and grow 3M influence in social media channels.
- Apply analytic rigor to the decision of how best to invest in social media programs and monitor results; review and improve digital processes to maximize effectiveness and efficiency and to achieve Engagement objectives.
- Serve as trusted advisor to the Chief Digital Officer and Marketing executive team; Interact with peers, direct reports and other employees in a manner that reflects leadership, fosters open two-way communications, and contributes to superior employee relations throughout the organization.
Basic Qualifications:
- Bachelor's degree or higher from an accredited university
- Minimum of three (3) years experience in a Social Media leadership role
- Experience developing and executing sophisticated, highly innovative, social engagement programs to drive business metrics
- Experience building, leading and developing teams while retaining employees
- Experience selecting and managing external agencies and internal Social media resources
- Experience working with internal resources to execute complex Social engagement programs
- Experience deploying social media programs in two or more countries
- Experience using analytics to measure social media performance programs
Preferred Qualifications:
- Three or more years experience driving social media as part of an integrated marketing plan
- One or more years leadership experience in Interactive marketing
- Concurrent project management experience
- Excellent analytical, written and oral communication skills
Relocation: Is Authorized
Location: Maplewood, MN
About 3M
Do you see the world differently? Are you inspired by how a simple shift can result in big change? Do you share your ideas in the hopes of coming up with something even better by working together? Then join 3M! With 88,000 people around the world in more than 70 countries and $30 billion in sales, 3M is committed to building on our rich heritage by bringing our best to the innovations we create. Be part of improving how people live and work every day. Be part of what’s next at 3M! Follow us @3MCareers and learn more at YouTube.com/3MCareers.
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status)
Apply now for this exciting opportunity with 3M. 3M is an EEO/AA employer. Women, minorities, veterans, and individuals with disabilities are encouraged to apply.
Posting Notes: ||Maplewood ||Minnesota ||United States ||N/A ||
3M is looking for a Social Media Engagement Leader to join our team in Maplewood, MN. Be a part of what’s next!
The Social Media Engagement Leader will be responsible for spearheading social engagement programs for all of 3M. He/she will lead all efforts relating to 3M’s Social media initiatives including: Social media listening, content planning, brand messaging across all social platforms and Social analytics. As such, this Leader will be highly visible and have tremendous opportunity for exposure and impact across the entire Organization. He/she will partner with business leaders, other marketing executives, other functions within 3M, and outside parties to deliver a world class Social engagement platform and presence. This role will report to the Chief Digital Officer in the Corporate marketing organization.
Key Job Responsibilities:
- Effectively “own” all aspects of 3M brand's Social media properties and online customer service touch points. This includes the development of content, social publishing and engagement on behalf of the brand and stewardship of the 3M Social media identity.
- Embed social media listening into each brand team's operations (marketing, customer service, R&D) through the use of the corporate tools to monitor all posts, manage responses and report metrics.
- Effectively maintain the consistency of 3M brand messaging and voice across all corporate social media platforms (Twitter, YouTube, Facebook, Pinterest, Blogs, and LinkedIn).
- Lead/Own the Social content planning and engagement for 3M brand messaging as well as support for the businesses and product brands.
- Develop a social media strategy that attracts new customers, and develops the current customer base. This includes partnering with business leaders to create improved engagement strategies for the businesses and product brands.
- Serve as a specialist and leader to help operationalize business specific Social engagement strategies. Develop, direct, and execute corporate level, Social Media campaigns to support the 3M corporate brand, and grow 3M influence in social media channels.
- Apply analytic rigor to the decision of how best to invest in social media programs and monitor results; review and improve digital processes to maximize effectiveness and efficiency and to achieve Engagement objectives.
- Serve as trusted advisor to the Chief Digital Officer and Marketing executive team; Interact with peers, direct reports and other employees in a manner that reflects leadership, fosters open two-way communications, and contributes to superior employee relations throughout the organization.
Basic Qualifications:
- Bachelor's degree or higher from an accredited university
- Minimum of three (3) years experience in a Social Media leadership role
- Experience developing and executing sophisticated, highly innovative, social engagement programs to drive business metrics
- Experience building, leading and developing teams while retaining employees
- Experience selecting and managing external agencies and internal Social media resources
- Experience working with internal resources to execute complex Social engagement programs
- Experience deploying social media programs in two or more countries
- Experience using analytics to measure social media performance programs
Preferred Qualifications:
- Three or more years experience driving social media as part of an integrated marketing plan
- One or more years leadership experience in Interactive marketing
- Concurrent project management experience
- Excellent analytical, written and oral communication skills
Relocation: Is Authorized
Location: Maplewood, MN
About 3M
Do you see the world differently? Are you inspired by how a simple shift can result in big change? Do you share your ideas in the hopes of coming up with something even better by working together? Then join 3M! With 88,000 people around the world in more than 70 countries and $30 billion in sales, 3M is committed to building on our rich heritage by bringing our best to the innovations we create. Be part of improving how people live and work every day. Be part of what’s next at 3M! Follow us @3MCareers and learn more at YouTube.com/3MCareers.
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status)
Apply now for this exciting opportunity with 3M. 3M is an EEO/AA employer. Women, minorities, veterans, and individuals with disabilities are encouraged to apply.
Posting Notes: ||Maplewood ||Minnesota ||United States ||N/A ||