Job ID: 47385
3M is seeking an eMarketing Specialist and Community Team Lead for the Consumer Business Group’s eHub. Ready to be part of what's next?
Description:
We are currently seeking an eMarketing Specialist and Community Team Lead for our Consumer Business Group (CBG) brands (e.g. CommandTM Strips, Scotch-BriteTM Brand, FuturoTM Brand, Post-it® Brand). In this role you will be part of a growing eHub team which ensures exceptional execution of brand promise and brand voice across all of the Consumer Business Group eMarketing programs. The person in this role will need to have broad eMarketing knowledge with a strong social media background.
Roles and Responsibilities include but are not limited to the following:
- Develop, mentor and lead a team of social media and email specialists
- Lead the development and manage project plans for the implementation of social media campaigns, editorial calendars, and day-to-day activities
- Develop content, optimized for each social channel and intended audience, to keep brands actively engaging in Facebook, Twitter, YouTube, and other platforms as prioritized
- Collaborate with brand teams on the brand voice and editorial content and be the voice of the brand in any social media space across all channels (Facebook, Twitter, Pinterest, YouTube, blogs)
- Set up social listening profile and oversee daily monitoring for brand issues and opportunities. Initiate conversations on behalf of the brand, collaborating with internal teams to craft responses when necessary
- Monitor trends in Social Media and eMail tools, applications, channels, design and strategy
- Key liaison with marketing, lab, customer service and legal teams, helping to champion the social best practices, guidelines and processes
- Partner with the marketing and communications teams in planning and prioritization of digital marketing campaigns, programs and relevant measurement
- Drive key online projects and program from concept through launch including working cross Organizationally and with external vendors. Ensure timelines, budgets, and commitments are met and provide exceptional communication to team members, leaders, and stakeholders throughout the process
- Communicate and evangelize best digital marketing practices, improvement opportunities, technical and legal developments to improve overall eMarketing competency among the team
- Partner with other marketing specialists such as PR, Advertising, Insights, eCommerce and digitization to maximize the brand’s marketing plans
Basic Qualifications:
- Bachelor's degree or higher from an accredited university
- Minimum of five (5) years combined experience in marketing, digital marketing and/or integrated marketing communications
- Minimum of three (3) year social media community engagement experience
Preferred Qualifications:
- Deep and diverse experience in online marketing, database marketing, ecommerce. email marketing and online advertising
- 1+ year of leading or managing a team
- Excellent written and verbal communication skills
- Experience managing multiple projects concurrently
- Familiarity with content management and social publishing systems (Adobe Social, Vitrue, Sprinklr, Shoutlet, etc.)
- Familiarity with analytics system (Webtrends, Google Analytics, Coremetrics, etc.)
- Familiarity with social listening tools (Sysomos, Radian6, Spreadfast, Evolve24, etc)
Location: Maplewood, MN
Relocation: Is not authorized
About 3M
Do you see the world differently? Are you inspired by how a simple shift can result in big change? Do you share your ideas in the hopes of coming up with something even better by working together? Then join 3M! With 88,000 people around the world in more than 70 countries and $30 billion in sales, 3M is committed to building on our rich heritage by bringing our best to the innovations we create. Be part of improving how people live and work every day. Be part of what’s next at 3M! Follow us @3MCareers and learn more at YouTube.com/3MCareers.
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status)
Apply now for this exciting opportunity with 3M. 3M is an EEO/AA employer. Women, minorities, veterans, and individuals with disabilities are encouraged to apply.
Posting Notes: ||Maplewood ||Minnesota ||United States ||N/A ||
3M is seeking an eMarketing Specialist and Community Team Lead for the Consumer Business Group’s eHub. Ready to be part of what's next?
Description:
We are currently seeking an eMarketing Specialist and Community Team Lead for our Consumer Business Group (CBG) brands (e.g. CommandTM Strips, Scotch-BriteTM Brand, FuturoTM Brand, Post-it® Brand). In this role you will be part of a growing eHub team which ensures exceptional execution of brand promise and brand voice across all of the Consumer Business Group eMarketing programs. The person in this role will need to have broad eMarketing knowledge with a strong social media background.
Roles and Responsibilities include but are not limited to the following:
- Develop, mentor and lead a team of social media and email specialists
- Lead the development and manage project plans for the implementation of social media campaigns, editorial calendars, and day-to-day activities
- Develop content, optimized for each social channel and intended audience, to keep brands actively engaging in Facebook, Twitter, YouTube, and other platforms as prioritized
- Collaborate with brand teams on the brand voice and editorial content and be the voice of the brand in any social media space across all channels (Facebook, Twitter, Pinterest, YouTube, blogs)
- Set up social listening profile and oversee daily monitoring for brand issues and opportunities. Initiate conversations on behalf of the brand, collaborating with internal teams to craft responses when necessary
- Monitor trends in Social Media and eMail tools, applications, channels, design and strategy
- Key liaison with marketing, lab, customer service and legal teams, helping to champion the social best practices, guidelines and processes
- Partner with the marketing and communications teams in planning and prioritization of digital marketing campaigns, programs and relevant measurement
- Drive key online projects and program from concept through launch including working cross Organizationally and with external vendors. Ensure timelines, budgets, and commitments are met and provide exceptional communication to team members, leaders, and stakeholders throughout the process
- Communicate and evangelize best digital marketing practices, improvement opportunities, technical and legal developments to improve overall eMarketing competency among the team
- Partner with other marketing specialists such as PR, Advertising, Insights, eCommerce and digitization to maximize the brand’s marketing plans
Basic Qualifications:
- Bachelor's degree or higher from an accredited university
- Minimum of five (5) years combined experience in marketing, digital marketing and/or integrated marketing communications
- Minimum of three (3) year social media community engagement experience
Preferred Qualifications:
- Deep and diverse experience in online marketing, database marketing, ecommerce. email marketing and online advertising
- 1+ year of leading or managing a team
- Excellent written and verbal communication skills
- Experience managing multiple projects concurrently
- Familiarity with content management and social publishing systems (Adobe Social, Vitrue, Sprinklr, Shoutlet, etc.)
- Familiarity with analytics system (Webtrends, Google Analytics, Coremetrics, etc.)
- Familiarity with social listening tools (Sysomos, Radian6, Spreadfast, Evolve24, etc)
Location: Maplewood, MN
Relocation: Is not authorized
About 3M
Do you see the world differently? Are you inspired by how a simple shift can result in big change? Do you share your ideas in the hopes of coming up with something even better by working together? Then join 3M! With 88,000 people around the world in more than 70 countries and $30 billion in sales, 3M is committed to building on our rich heritage by bringing our best to the innovations we create. Be part of improving how people live and work every day. Be part of what’s next at 3M! Follow us @3MCareers and learn more at YouTube.com/3MCareers.
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status)
Apply now for this exciting opportunity with 3M. 3M is an EEO/AA employer. Women, minorities, veterans, and individuals with disabilities are encouraged to apply.
Posting Notes: ||Maplewood ||Minnesota ||United States ||N/A ||