Job ID: 43901
3M is seeking a Global Interactive Marketing Manager for the Personal Safety Division located in Maplewood, Minnesota. Be part of what’s next!
Job Summary:
The person hired for the position of Global Interactive Marketing Manager will lead our team of marketing professionals to develop and implement our global digital initiatives. The business goal is to establish a seamless end-to-end customer and employee experience across multiple channels and touch points.
Primary Responsibilities include but are not limited to the following:
- Lead the interactive marketing strategy at a Division level
- Plan and implement digital strategies, including global web, SEO/SEM and social media, marketing automation (email), eCommerce, content management, mobile
- Develop strategy and architecture for on-line training to support individual, end-user and channel knowledge
- Manage a budget and lead team to execute on business priorities
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Collaborate with internal and external teams to optimize user experience
- Develop appropriate business plans to ensure priority & resources to execute and measure results
- Create framework for sharing and collaborating with key global digital leaders to replicate, collaborate and share best practices
- Deliver consistent brand and user experience for all PSD digital tools
- Collaborate with corporate eHubs and digital COEs to keep pace with new tools, technologies and best practices and to ensure PSD’s engagement in pilot programs
- Be a change agent for integrating digital marketing tools into the Organization – train and educate marketing and other functions on the place, importance and value of digital marketing tools
- Assess and track competitive landscape relative to digital tool usage to help 3M PSD stay ahead
Basic Qualifications:
- Bachelor's degree or higher from an accredited university
- Minimum five (5) years of marketing experience
- Minimum three (3) years of web and online development experience
- Minimum two (2) years of experience supervising and/or managing direct reports
- Experience in establishing a corporate web and social media presence
- Experience with project management in the digital space
Preferred Qualifications:
- MBA or Marketing degree from an accredited university with an emphasis in marketing, interactive marketing, business, or strategy
- Progressive experience working in online marketing and rapidly responding to business and customer problems.
- Demonstrated ability to work collaboratively with various businesses, technical and subsidiary partners to create interactive marketing strategy and tactics in an effective and efficient manner.
- Experience in creating process to track and monitor the effectiveness of interactive programs as it relates to driving tangible business results.
- 5 years or more of web and online development
- 5 years or more of personnel management
- Experience in software development
- Experience in enterprise software and B2B marketing a plus
- Self-motivated, enthusiastic and driven
- Excellent interpersonal, written and oral communication skills
- Ability to drive for results and make decisions with some ambiguity
Location: Maplewood, MN
Travel: May include up to 5% domestic and international travel
Relocation Benefits are not authorized for this position
About 3M
Do you see the world differently? Are you inspired by how a simple shift can result in big change? Do you share your ideas in the hopes of coming up with something even better by working together? Then join 3M! With 88,000 people around the world in more than 70 countries and $30 billion in sales, 3M is committed to building on our rich heritage by bringing our best to the innovations we create. Be part of improving how people live and work every day. Be part of what’s next at 3M! Follow us @3MCareers and learn more at YouTube.com/3MCareers.
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status)
Apply now for this exciting opportunity with 3M. 3M is an EEO/AA employer. Women, minorities, veterans, and individuals with disabilities are encouraged to apply.
Posting Notes: ||Maplewood ||Minnesota ||United States ||N/A ||
3M is seeking a Global Interactive Marketing Manager for the Personal Safety Division located in Maplewood, Minnesota. Be part of what’s next!
Job Summary:
The person hired for the position of Global Interactive Marketing Manager will lead our team of marketing professionals to develop and implement our global digital initiatives. The business goal is to establish a seamless end-to-end customer and employee experience across multiple channels and touch points.
Primary Responsibilities include but are not limited to the following:
- Lead the interactive marketing strategy at a Division level
- Plan and implement digital strategies, including global web, SEO/SEM and social media, marketing automation (email), eCommerce, content management, mobile
- Develop strategy and architecture for on-line training to support individual, end-user and channel knowledge
- Manage a budget and lead team to execute on business priorities
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Collaborate with internal and external teams to optimize user experience
- Develop appropriate business plans to ensure priority & resources to execute and measure results
- Create framework for sharing and collaborating with key global digital leaders to replicate, collaborate and share best practices
- Deliver consistent brand and user experience for all PSD digital tools
- Collaborate with corporate eHubs and digital COEs to keep pace with new tools, technologies and best practices and to ensure PSD’s engagement in pilot programs
- Be a change agent for integrating digital marketing tools into the Organization – train and educate marketing and other functions on the place, importance and value of digital marketing tools
- Assess and track competitive landscape relative to digital tool usage to help 3M PSD stay ahead
Basic Qualifications:
- Bachelor's degree or higher from an accredited university
- Minimum five (5) years of marketing experience
- Minimum three (3) years of web and online development experience
- Minimum two (2) years of experience supervising and/or managing direct reports
- Experience in establishing a corporate web and social media presence
- Experience with project management in the digital space
Preferred Qualifications:
- MBA or Marketing degree from an accredited university with an emphasis in marketing, interactive marketing, business, or strategy
- Progressive experience working in online marketing and rapidly responding to business and customer problems.
- Demonstrated ability to work collaboratively with various businesses, technical and subsidiary partners to create interactive marketing strategy and tactics in an effective and efficient manner.
- Experience in creating process to track and monitor the effectiveness of interactive programs as it relates to driving tangible business results.
- 5 years or more of web and online development
- 5 years or more of personnel management
- Experience in software development
- Experience in enterprise software and B2B marketing a plus
- Self-motivated, enthusiastic and driven
- Excellent interpersonal, written and oral communication skills
- Ability to drive for results and make decisions with some ambiguity
Location: Maplewood, MN
Travel: May include up to 5% domestic and international travel
Relocation Benefits are not authorized for this position
About 3M
Do you see the world differently? Are you inspired by how a simple shift can result in big change? Do you share your ideas in the hopes of coming up with something even better by working together? Then join 3M! With 88,000 people around the world in more than 70 countries and $30 billion in sales, 3M is committed to building on our rich heritage by bringing our best to the innovations we create. Be part of improving how people live and work every day. Be part of what’s next at 3M! Follow us @3MCareers and learn more at YouTube.com/3MCareers.
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status)
Apply now for this exciting opportunity with 3M. 3M is an EEO/AA employer. Women, minorities, veterans, and individuals with disabilities are encouraged to apply.
Posting Notes: ||Maplewood ||Minnesota ||United States ||N/A ||