Job ID: 41120
3M is seeking an eChannel Manager for their Industrial Business Group located in Maplewood, MN. Ready to be part of what's next?
Job Summary:
You will manage planning and strategic directives for 3M Industrial eChannel programs, including “e” engagement with traditional channel, digital pure play, and direct channels. Bring together channel, sales, marketing, communications managers, and business analysts to help define and execute sell-in and sell-through opportunities with and on 3M and key partner web properties. Manage high functioning team to provide guidance and execution of eChannel content syndication, promotional calendars, processes improvements and benchmarks against industry best practices. Additionally, you will lead data reporting and analytics in order to drive insights for promotion and product content optimization.
Roles and Responsibilities include but are not limited to the following:
- Leadership for 3M Industrial eCommerce, globally, including practices in product presence, demand generation and analytics utilized to improve the sales of 3M products through pure play and channel partners.
- Integrate with Channel development teams to utilize “e” to reach existing and new markets.
- Acquire and develop new digital pure play partners to advance eChannel strategies.
- Work closely with the Business and Channel teams to identify eCommerce opportunities.
- Follow identified best-practices and processes to improve product presence on eCommerce websites. This includes actively consulting and supporting the business team as they execute on account negotiations, SKU presence improvements, product detail page improvements, images, videos and rich content and other requisite best-practices to reach eCommerce sales goals.
- Work closely with the Content team to identify best practices and processes to manage and syndicate data and assets for eCommerce programs.
- Partner with Global Industrial business unit teams to define objectives in eCommerce, including product content, product positioning, website advertising and demand generation packages, channel strategy and competitive response.
- Create and maintain leadership relationships with eCommerce executives and managers at key partner accounts, identify strategic and operational next steps, circulate news on eCommerce account developments to internal stakeholders.
- Ability to acquire, retain and utilize knowledge of differences in retailer website technical capabilities and business processes, and to customize recommendations to maximize presence of 3M products based upon technical and business operation best practices.
- Lead analytics of performance, and competitive analysis eChannels.
- Work with management to provide Industrial input into 3M corporate discussions regarding product information, analytics and other areas of interest to eCommerce sales.
- Prepare and deliver, presentations to eCommerce resources at Industrial accounts.
- Interface with 3M business groups outside of Industrial Business on portfolio management in shared eChannel accounts and programs.
Basic Qualifications:
- Bachelor’s degree or higher from an accredited university
- Minimum of five (5) years eCommerce / eChannel / Digital Marketing Management experience
- Minimum of three (3) years combined experience in key account management, sales planning, account development and/or business development
Preferred Qualifications:
- Understanding of consumer/shopper experience as it relates to online shopping and B2B eCommerce expectations and growth.
- Ability to drive strategy and change while implementing, analyzing and reporting on numerous concurrent eChannel projects.
- Ability to navigate well in ambiguity.
- Superior analytical skills and experience applying data to make decisions. Record of making decisions and implementing change.
- Project management experience with demonstrated ability to prioritize work independently and manage multiple tasks.
- Ability to navigate across Organizational boundaries effectively.
Relocation: Relocation assistance is not available.
About 3M
Do you see the world differently? Are you inspired by how a simple shift can result in big change? Do you share your ideas in the hopes of coming up with something even better by working together? Then join 3M! With 88,000 people around the world in more than 70 countries and $30 billion in sales, 3M is committed to building on our rich heritage by bringing our best to the innovations we create. Be part of improving how people live and work every day. Be part of what’s next at 3M! Follow us @3MCareers and learn more at YouTube.com/3MCareers.
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status)
Apply now for this exciting opportunity with 3M. 3M is an EEO/AA employer. Women, minorities, veterans, and individuals with disabilities are encouraged to apply.
Posting Notes: ||Maplewood ||Minnesota ||United States ||N/A ||
3M is seeking an eChannel Manager for their Industrial Business Group located in Maplewood, MN. Ready to be part of what's next?
Job Summary:
You will manage planning and strategic directives for 3M Industrial eChannel programs, including “e” engagement with traditional channel, digital pure play, and direct channels. Bring together channel, sales, marketing, communications managers, and business analysts to help define and execute sell-in and sell-through opportunities with and on 3M and key partner web properties. Manage high functioning team to provide guidance and execution of eChannel content syndication, promotional calendars, processes improvements and benchmarks against industry best practices. Additionally, you will lead data reporting and analytics in order to drive insights for promotion and product content optimization.
Roles and Responsibilities include but are not limited to the following:
- Leadership for 3M Industrial eCommerce, globally, including practices in product presence, demand generation and analytics utilized to improve the sales of 3M products through pure play and channel partners.
- Integrate with Channel development teams to utilize “e” to reach existing and new markets.
- Acquire and develop new digital pure play partners to advance eChannel strategies.
- Work closely with the Business and Channel teams to identify eCommerce opportunities.
- Follow identified best-practices and processes to improve product presence on eCommerce websites. This includes actively consulting and supporting the business team as they execute on account negotiations, SKU presence improvements, product detail page improvements, images, videos and rich content and other requisite best-practices to reach eCommerce sales goals.
- Work closely with the Content team to identify best practices and processes to manage and syndicate data and assets for eCommerce programs.
- Partner with Global Industrial business unit teams to define objectives in eCommerce, including product content, product positioning, website advertising and demand generation packages, channel strategy and competitive response.
- Create and maintain leadership relationships with eCommerce executives and managers at key partner accounts, identify strategic and operational next steps, circulate news on eCommerce account developments to internal stakeholders.
- Ability to acquire, retain and utilize knowledge of differences in retailer website technical capabilities and business processes, and to customize recommendations to maximize presence of 3M products based upon technical and business operation best practices.
- Lead analytics of performance, and competitive analysis eChannels.
- Work with management to provide Industrial input into 3M corporate discussions regarding product information, analytics and other areas of interest to eCommerce sales.
- Prepare and deliver, presentations to eCommerce resources at Industrial accounts.
- Interface with 3M business groups outside of Industrial Business on portfolio management in shared eChannel accounts and programs.
Basic Qualifications:
- Bachelor’s degree or higher from an accredited university
- Minimum of five (5) years eCommerce / eChannel / Digital Marketing Management experience
- Minimum of three (3) years combined experience in key account management, sales planning, account development and/or business development
Preferred Qualifications:
- Understanding of consumer/shopper experience as it relates to online shopping and B2B eCommerce expectations and growth.
- Ability to drive strategy and change while implementing, analyzing and reporting on numerous concurrent eChannel projects.
- Ability to navigate well in ambiguity.
- Superior analytical skills and experience applying data to make decisions. Record of making decisions and implementing change.
- Project management experience with demonstrated ability to prioritize work independently and manage multiple tasks.
- Ability to navigate across Organizational boundaries effectively.
Relocation: Relocation assistance is not available.
About 3M
Do you see the world differently? Are you inspired by how a simple shift can result in big change? Do you share your ideas in the hopes of coming up with something even better by working together? Then join 3M! With 88,000 people around the world in more than 70 countries and $30 billion in sales, 3M is committed to building on our rich heritage by bringing our best to the innovations we create. Be part of improving how people live and work every day. Be part of what’s next at 3M! Follow us @3MCareers and learn more at YouTube.com/3MCareers.
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status)
Apply now for this exciting opportunity with 3M. 3M is an EEO/AA employer. Women, minorities, veterans, and individuals with disabilities are encouraged to apply.
Posting Notes: ||Maplewood ||Minnesota ||United States ||N/A ||