eMarketing Manager- Unitek Orthodontics-1309585
Organization: Health Care Business Group
Primary Location: USA Region-United States-California-Monrovia
Job Type: Experienced
Description
3M Health Care is looking for a eHUB manager to support our 3M Unitek Division in California. Be part of what's next!
The eMarketing Manager is a results-oriented individual with experience managing and leading digital marketing, e-operations, and e-commerce initiatives. Key areas includes: online customer insights management; eLearning; social, mobile and search marketing; online and search advertising; online demand generation and marketing automation; website development; database marketing strategies and internet-related promotions.
The eMarketing Manager leads e-marketing efforts (including managing outside agencies), strategy development, and implementation and measurement of all digital marketing and lead generation activities. This role is also responsible for the online customer care experience, working in partnership with the broader marketing team. The eMarketing Manager utilizes effective online communications to extend and support the overall brand experience.
The position of eMarketing Manager is a key member of the Health Care eHub, located in Monrovia, California, and will be responsible for but not limited to the following specific duties:
Essential Responsibilities:
- Lead the development of the eMarketing Strategic & Operational Plan for 3M Unitek in key markets and key global regions; ensuring alignment with the global marketing plans and increasing effectiveness of all eMarketing efforts.
- Lead the marketing and communications team in planning and prioritization of digital marketing campaigns, programs and relevant measurement
- Drive key online projects and program from concept through launch including working cross organizationally and with external vendors. Ensure timelines, budgets, and commitments are met and provide exceptional communication to team members, leaders, and stakeholders throughout the process.
- Communicate and evangelize best practices, improvement opportunities, technical and legal developments to improve overall eMarketing competency among the team
- Managing or participating in special projects as assigned.
- Create awareness of digital marketing and use of online as a business channel, as well as articulate the benefits of an optimized user experience to all levels of the organization.
- Ensure compliance with terms of use/privacy policy, CAN SPAM and other permission-marketing email practices including management of corporate opt-out lists.
- In addition this position will take on “adhoc” Orthodontic business/marketing projects as needed. This could include but is not limited to such activities as competitive intelligence; specific strategic initiatives; on-line customer, consumer competitive research etc.
Qualifications
Basic/Minimum Qualifications:
- Minimum of a Bachelor’s degree from an accredited University
- A minimum of 5 years combined years of experience in marketing communications, marketing, social media and/or digital marketing
- A minimum of 5 years of project management experience
Preferred Qualifications:
- MBA preferred not required
- BS/BA in Business, Marketing, or equivalent
- Strong familiarity with marketing automation/email marketing service provider operations as well as deep and diverse experience in online marketing, database marketing, ecommerce. email marketing, SEO and online advertising
- Knowledge of online marketing concepts, tools, practices and methodologies related to mobile, social and web channels, marketing automation/email marketing, search marketing, online personalization, online brand experiences, and e-commerce.
- Demonstrated hands-on experience implementing programs from concept to completion, using metrics to drive continuous improvement.
- Strong organizational skills and ability to multi-task
- Very strong communication, analytical and inter-personal skills
- Healthcare industry experience and knowledge, orthodontic or dental experience a plus
- Good collaboration skills
Location: Monrovia, CA
Travel: May include up to 25% domestic/international
Relocation Is not authorized
About 3M
3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $30 billion in sales, 3M employs about 88,000 people worldwide and has operations in more than 70 countries. Be part of what’s next! Join 3M – follow us @3MCareers and learn more at YouTube.com/3MCareers.
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).
Employment Statement
Apply now for this exciting opportunity with 3M.
3M is an EEO/AA employer. Women, minorities, veterans, and individuals with disabilities are encouraged to apply.
Organization: Health Care Business Group
Primary Location: USA Region-United States-California-Monrovia
Job Type: Experienced
Description
3M Health Care is looking for a eHUB manager to support our 3M Unitek Division in California. Be part of what's next!
The eMarketing Manager is a results-oriented individual with experience managing and leading digital marketing, e-operations, and e-commerce initiatives. Key areas includes: online customer insights management; eLearning; social, mobile and search marketing; online and search advertising; online demand generation and marketing automation; website development; database marketing strategies and internet-related promotions.
The eMarketing Manager leads e-marketing efforts (including managing outside agencies), strategy development, and implementation and measurement of all digital marketing and lead generation activities. This role is also responsible for the online customer care experience, working in partnership with the broader marketing team. The eMarketing Manager utilizes effective online communications to extend and support the overall brand experience.
The position of eMarketing Manager is a key member of the Health Care eHub, located in Monrovia, California, and will be responsible for but not limited to the following specific duties:
Essential Responsibilities:
- Lead the development of the eMarketing Strategic & Operational Plan for 3M Unitek in key markets and key global regions; ensuring alignment with the global marketing plans and increasing effectiveness of all eMarketing efforts.
- Lead the marketing and communications team in planning and prioritization of digital marketing campaigns, programs and relevant measurement
- Drive key online projects and program from concept through launch including working cross organizationally and with external vendors. Ensure timelines, budgets, and commitments are met and provide exceptional communication to team members, leaders, and stakeholders throughout the process.
- Communicate and evangelize best practices, improvement opportunities, technical and legal developments to improve overall eMarketing competency among the team
- Managing or participating in special projects as assigned.
- Create awareness of digital marketing and use of online as a business channel, as well as articulate the benefits of an optimized user experience to all levels of the organization.
- Ensure compliance with terms of use/privacy policy, CAN SPAM and other permission-marketing email practices including management of corporate opt-out lists.
- In addition this position will take on “adhoc” Orthodontic business/marketing projects as needed. This could include but is not limited to such activities as competitive intelligence; specific strategic initiatives; on-line customer, consumer competitive research etc.
Qualifications
Basic/Minimum Qualifications:
- Minimum of a Bachelor’s degree from an accredited University
- A minimum of 5 years combined years of experience in marketing communications, marketing, social media and/or digital marketing
- A minimum of 5 years of project management experience
Preferred Qualifications:
- MBA preferred not required
- BS/BA in Business, Marketing, or equivalent
- Strong familiarity with marketing automation/email marketing service provider operations as well as deep and diverse experience in online marketing, database marketing, ecommerce. email marketing, SEO and online advertising
- Knowledge of online marketing concepts, tools, practices and methodologies related to mobile, social and web channels, marketing automation/email marketing, search marketing, online personalization, online brand experiences, and e-commerce.
- Demonstrated hands-on experience implementing programs from concept to completion, using metrics to drive continuous improvement.
- Strong organizational skills and ability to multi-task
- Very strong communication, analytical and inter-personal skills
- Healthcare industry experience and knowledge, orthodontic or dental experience a plus
- Good collaboration skills
Location: Monrovia, CA
Travel: May include up to 25% domestic/international
Relocation Is not authorized
About 3M
3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $30 billion in sales, 3M employs about 88,000 people worldwide and has operations in more than 70 countries. Be part of what’s next! Join 3M – follow us @3MCareers and learn more at YouTube.com/3MCareers.
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).
Employment Statement
Apply now for this exciting opportunity with 3M.
3M is an EEO/AA employer. Women, minorities, veterans, and individuals with disabilities are encouraged to apply.