Job ID: 75704
3M is seeking a Website Specialist for the Digital Marketing Operations Organization located in Maplewood, MN. Be part of what’s next!
Job Summary:
The person hired for the position of Digital Marketing Website Specialist will lead website design and construction projects, digital asset management, metrics reporting and analytics, and miscellaneous UX projects within the Web Presence Team of the Digital Marketing Operations team supporting Safety & Graphics. The team’s goal is to lead our divisions and subsidiaries to develop and maintain a world class 3M.com web presence in all countries and markets we do business in globally.
Primary Responsibilities include but are not limited to the following:
- Partner with our divisional contacts and corporate resources to define and execute website improvement and maintenance plans for public 3M.com websites, partnering with the IT Web Construction team for build.
- Own primary divisional responsibilities and project management for digital marketing activities supporting multiple Safety & Graphics divisions.
- Provide team leadership and guidance to other digital marketing analysts
- Design, improve, and execute core digital processes supporting:
- Mobile & desktop web site design and build
- Content procurement and management
- Online product catalog deployment
- Video and Digital Asset Management
- SEO / SEM
- Metrics capture and reporting
- Where to buy (WTB)
- Other features and functionality (click to chat, ratings and reviews, etc).
- Provide emergency support services outside of working hours for high priority content updates (low frequency of occurrence).
- Collect information and identify customer and business trends and needs.
- Identify market segments and target customers based on data.
- Create solutions for challenging business problems leveraging our digital marketing capabilities and tools.
- Measure and optimize digital marketing activities using user satisfaction polling, web metrics, A/B testing, and other tools/data sets.
- Coordinate and drive global website replications and localizations for our primary business and market sites.
Basic Qualifications:
- Bachelor's degree or higher from an accredited university
- Minimum 3 years of digital marketing experience
- Minimum of 3 years of leading website development and construction projects
Preferred Qualifications:
- MBA or other relevant master's degree
- Superior oral and written communication skills with an innate attention to detail
- Ability to present ideas to various levels of an organization to explain and gain support for initiatives
- Proven experience finding creative ways to do more with less, and a track record staying on budget and on schedule
- Ability to easily transition from high level strategic thinking to creative and detailed execution
- Experience in working with mobile website design
Location: Maplewood, MN
Relocation: is not authorized
About 3M
Do you see the world differently? Are you inspired by how a simple shift can result in big change? Do you share your ideas in the hopes of coming up with something even better by working together? Then join 3M! With 88,000 people around the world in more than 70 countries and $30 billion in sales, 3M is committed to building on our rich heritage by bringing our best to the innovations we create. Be part of improving how people live and work every day. Be part of what’s next at 3M! Follow us @3MCareers and learn more at YouTube.com/3MCareers.
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status)
Apply now for this exciting opportunity with 3M. 3M is an EEO/AA employer. Women, minorities, veterans, and individuals with disabilities are encouraged to apply.
Posting Notes: ||Maplewood ||Minnesota ||United States ||N/A ||
3M is seeking a Website Specialist for the Digital Marketing Operations Organization located in Maplewood, MN. Be part of what’s next!
Job Summary:
The person hired for the position of Digital Marketing Website Specialist will lead website design and construction projects, digital asset management, metrics reporting and analytics, and miscellaneous UX projects within the Web Presence Team of the Digital Marketing Operations team supporting Safety & Graphics. The team’s goal is to lead our divisions and subsidiaries to develop and maintain a world class 3M.com web presence in all countries and markets we do business in globally.
Primary Responsibilities include but are not limited to the following:
- Partner with our divisional contacts and corporate resources to define and execute website improvement and maintenance plans for public 3M.com websites, partnering with the IT Web Construction team for build.
- Own primary divisional responsibilities and project management for digital marketing activities supporting multiple Safety & Graphics divisions.
- Provide team leadership and guidance to other digital marketing analysts
- Design, improve, and execute core digital processes supporting:
- Mobile & desktop web site design and build
- Content procurement and management
- Online product catalog deployment
- Video and Digital Asset Management
- SEO / SEM
- Metrics capture and reporting
- Where to buy (WTB)
- Other features and functionality (click to chat, ratings and reviews, etc).
- Provide emergency support services outside of working hours for high priority content updates (low frequency of occurrence).
- Collect information and identify customer and business trends and needs.
- Identify market segments and target customers based on data.
- Create solutions for challenging business problems leveraging our digital marketing capabilities and tools.
- Measure and optimize digital marketing activities using user satisfaction polling, web metrics, A/B testing, and other tools/data sets.
- Coordinate and drive global website replications and localizations for our primary business and market sites.
Basic Qualifications:
- Bachelor's degree or higher from an accredited university
- Minimum 3 years of digital marketing experience
- Minimum of 3 years of leading website development and construction projects
Preferred Qualifications:
- MBA or other relevant master's degree
- Superior oral and written communication skills with an innate attention to detail
- Ability to present ideas to various levels of an organization to explain and gain support for initiatives
- Proven experience finding creative ways to do more with less, and a track record staying on budget and on schedule
- Ability to easily transition from high level strategic thinking to creative and detailed execution
- Experience in working with mobile website design
Location: Maplewood, MN
Relocation: is not authorized
About 3M
Do you see the world differently? Are you inspired by how a simple shift can result in big change? Do you share your ideas in the hopes of coming up with something even better by working together? Then join 3M! With 88,000 people around the world in more than 70 countries and $30 billion in sales, 3M is committed to building on our rich heritage by bringing our best to the innovations we create. Be part of improving how people live and work every day. Be part of what’s next at 3M! Follow us @3MCareers and learn more at YouTube.com/3MCareers.
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status)
Apply now for this exciting opportunity with 3M. 3M is an EEO/AA employer. Women, minorities, veterans, and individuals with disabilities are encouraged to apply.
Posting Notes: ||Maplewood ||Minnesota ||United States ||N/A ||