Job ID: 70703
3M is seeking a Digitalization Specialist for the Consume Business Group located in Mexico City. Ready to be part of what's next?
Position Profile
Experience in digital media, content development for product catalogs with capacity analysis and development for viable solutions in generating ideas to boost business strategies. Critical and strategic thinking. Communication skills for interact with different teams on LA region.
Job Description
Manages product portfolio brands CBG for digital media on the current market. The Digital Product Management Leader develops and implements comprehensive strategies, including content management and improvement for existing products. Use skills, experience and talents to be a part of innovative thinking and business objectives.
Contribute to the development of product strategy to meet the needs of communication and marketing solutions while ensuring the best user experience.
Manage the life cycle of the product in websites. Optimize the content on product catalogs in digital media, monitors performance, and identify opportunities for improvement, based on trends, web analysis, ideas/users, and emerging technologies.
Collaborate closely with e-Business Leaders, Marketing team, IT Development, and Executive teams to bring products to CBG web sites and to develop and grow business opportunities
Optimize site experience to drive digital adoption and improve conversion with users.
Responsabilities
Product Catalogs
- Planning, implementation Product Catalogs on LA region for the CBG brands on the data base system
- Facilitate kick-off and check-in meetings with country and business representatives, including marketing team and e-business leader
- Coordinate activities and check-in meetings with the development team (GET LA)
- Analysis and data homologation (attributes and values) and feed data base system
- Image editing and optimization product. Making illustrative images for use in catalogs, and related content product. Also, loading pictures on the system
- Permanent catalog maintenance
- QA testing of all assets of product catalog and related to it
- Monitoring sites for proper operation
- Collaborate with e-Hub team members and country marketing leaders to understand e-Marketing objectives and align solutions on the Product Catalog to meet business requirements
Content Syndication
- Using information generated for product catalogs for sales incentives through dealers ecommerce websites
- Facilitate activities and check-in meetings with country local teams (marketing, sales, e-bussiness leader & dealers)
Product Content Web Maintenance
- Maintenance related content and product routed to the websites for Latin America region
- Communicate status updates to stakeholders, including website launches, project delays, schedule changes
- Define and manage project timelines and milestones and track detail project tasks to assure projects are kept on target and fully meet stated objectives. Coordinating project resources from country team, digitization team, development team and support teams
- Coordinate final testing with business contacts and secure approval/acceptance of replicated site.
- Prioritize maintenance requests across all countries to assure solutions are delivered to meet business timelines.
Ratings & Reviews
- R&R implementation on CBG brands websites for Latin America region
- Encourage the number of reviews about products made by users
- Analysis of information obtained from user comments to generate insights for brand and/or product
- Promote the use of R&R in marketing activities as an aid for brand communication on POS
About 3M
3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $30 billion in sales, 3M employs about 88,000 people worldwide and has operations in more than 70 countries. Be part of what's next. Join 3M - follow us @3MCareers and learn more at YouTub.com/3MCareers.
Posting Notes: ||Mexico City ||Distrito Federal ||Mexico ||N/A ||
3M is seeking a Digitalization Specialist for the Consume Business Group located in Mexico City. Ready to be part of what's next?
Position Profile
Experience in digital media, content development for product catalogs with capacity analysis and development for viable solutions in generating ideas to boost business strategies. Critical and strategic thinking. Communication skills for interact with different teams on LA region.
Job Description
Manages product portfolio brands CBG for digital media on the current market. The Digital Product Management Leader develops and implements comprehensive strategies, including content management and improvement for existing products. Use skills, experience and talents to be a part of innovative thinking and business objectives.
Contribute to the development of product strategy to meet the needs of communication and marketing solutions while ensuring the best user experience.
Manage the life cycle of the product in websites. Optimize the content on product catalogs in digital media, monitors performance, and identify opportunities for improvement, based on trends, web analysis, ideas/users, and emerging technologies.
Collaborate closely with e-Business Leaders, Marketing team, IT Development, and Executive teams to bring products to CBG web sites and to develop and grow business opportunities
Optimize site experience to drive digital adoption and improve conversion with users.
Responsabilities
Product Catalogs
- Planning, implementation Product Catalogs on LA region for the CBG brands on the data base system
- Facilitate kick-off and check-in meetings with country and business representatives, including marketing team and e-business leader
- Coordinate activities and check-in meetings with the development team (GET LA)
- Analysis and data homologation (attributes and values) and feed data base system
- Image editing and optimization product. Making illustrative images for use in catalogs, and related content product. Also, loading pictures on the system
- Permanent catalog maintenance
- QA testing of all assets of product catalog and related to it
- Monitoring sites for proper operation
- Collaborate with e-Hub team members and country marketing leaders to understand e-Marketing objectives and align solutions on the Product Catalog to meet business requirements
Content Syndication
- Using information generated for product catalogs for sales incentives through dealers ecommerce websites
- Facilitate activities and check-in meetings with country local teams (marketing, sales, e-bussiness leader & dealers)
Product Content Web Maintenance
- Maintenance related content and product routed to the websites for Latin America region
- Communicate status updates to stakeholders, including website launches, project delays, schedule changes
- Define and manage project timelines and milestones and track detail project tasks to assure projects are kept on target and fully meet stated objectives. Coordinating project resources from country team, digitization team, development team and support teams
- Coordinate final testing with business contacts and secure approval/acceptance of replicated site.
- Prioritize maintenance requests across all countries to assure solutions are delivered to meet business timelines.
Ratings & Reviews
- R&R implementation on CBG brands websites for Latin America region
- Encourage the number of reviews about products made by users
- Analysis of information obtained from user comments to generate insights for brand and/or product
- Promote the use of R&R in marketing activities as an aid for brand communication on POS
About 3M
3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $30 billion in sales, 3M employs about 88,000 people worldwide and has operations in more than 70 countries. Be part of what's next. Join 3M - follow us @3MCareers and learn more at YouTub.com/3MCareers.
Posting Notes: ||Mexico City ||Distrito Federal ||Mexico ||N/A ||