eCommerce Specialist-1302832
Organization: Consumer Business Group
Primary Location: USA Region-United States-Minnesota-Maplewood
Job Type: Experienced
Description
3M is seeking an eCommerce Specialist for our eHub organization within 3M's Consumer Business Group (CBG). The successful candidate will leverage an operational eCommerce, sales and/or customer-facing background with retail partners to enhance our eCommerce partnerships with CBG customers and accounts.
In this role, the candidate will execute brand-level and product-level eCommerce execution plans, which include product presence (new item setup, item maintenance, rich content/video uploads, content hygiene), demand generation (on-site merchandising, email, first-in-search, ratings & reviews) programs and analytics (page views, conversion rate, sales trends) to maximize execution of pre-defined eCommerce plans set by divisions and account leadership. The candidate will have substantial input into future eCommerce plans by delivering metrics and recommendations that help define the go-forward strategy.
Roles and Responsibilities include but are not limited to the following:
Daily Execution
- Work closely with eHub eCommerce leadership to follow identified best practices and processes to improve presence on eCommerce websites. This includes personally executing and/or instructing account resources on steps required to execute SKU count improvements, product page improvements and other requisite best practices to reach eCommerce site entitlement.
- Reconcile duplicate product listings or obsolete product listings to hygiene catalog of 3M items.
- Work closely with the eHub Digital Asset Management team to identify sources of new content and best practices and processes to manage data and assets for eCommerce programs with eCommerce sites.
- Work closely with eHub eCommerce and eCommerce Key Account leadership to identify and execute demand generation programs on time, on budget and to expectations. Understand account system capabilities and limitations; propose changes or modifications to leadership to best achieve outcomes.
Promotions & Merchandising
- Guide and coordinate the measurement of the effectiveness of merchandising campaigns executed on eCommerce account websites.
Examples include:
- New product launches
- Page content audits
- Coordinate sampling program to generate ratings & reviews
- Utilize additional assets to build rich content ie video, additional images, paragraph copy
- Promotional campaign support including defining sku set, digital assets & merchandising tactics
- Analyze promotional effectiveness
- Monitoring competitor product and competitor promotions on .com sites
Advocacy
As the key day-to-day contact with 3M business unit teams, the candidate’s development, understanding and advocacy of best practices in eCommerce will shape the success of business unit teams as they interface with eCommerce websites. Accordingly, a key focus for the candidate will be to:
- Monitor and report on eCommerce progress to eHub management and business unit management.
- Engage and educate teams in best practices in eCommerce, sourced from:
- Recommendations from retailers.
- Industry research
- Internal and competitive analysis
- Drive understanding of e-Commerce impact amongst CBG marketers, sales managers and management through best practice sharing, reports/dashboards and presentations.
Location: The person hired for the position of eCommerce Specialist will be located in Maplewood, MN and relocation benefits are not authorized for this position. This position may include up to 10% of the time.
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).
Qualifications
Basic Qualifications:
- Bachelors degree or higher from an accredited university
- Minimum of 3 years of sales, marketing and/or customer service experience interfacing with U.S. retail accounts
Preferred Qualifications:
- Account management, sales planning, account development, business development experience desired
- Proficiency in Microsoft Excel
- Experience analyzing and applying data to make decisions
- Record of making decisions and implementing change
- Ability to translate analyses into dashboards, graphics and summaries so the management team is familiar with results
- Strong written and verbal communication skills
- Passion for engaging in improving own knowledge and skills
- Review articles, blogs, web discussion forums, press releases, etc. and be able to extract and communicate the key points
- Ability to drive strategy and change while implementing, analyzing and reporting on numerous concurrent eCommerce projects
About 3M
3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $30 billion in sales, 3M employs about 88,000 people worldwide and has operations in more than 70+ countries. For more information, visit http://www.youtube.com/user/3M or follow @3MNews on Twitter.
Employment Statement
Apply now for this exciting opportunity with 3M.
3M is an EEO/AA employer. Women, minorities, veterans, and individuals with disabilities are encouraged to apply.
Organization: Consumer Business Group
Primary Location: USA Region-United States-Minnesota-Maplewood
Job Type: Experienced
Description
3M is seeking an eCommerce Specialist for our eHub organization within 3M's Consumer Business Group (CBG). The successful candidate will leverage an operational eCommerce, sales and/or customer-facing background with retail partners to enhance our eCommerce partnerships with CBG customers and accounts.
In this role, the candidate will execute brand-level and product-level eCommerce execution plans, which include product presence (new item setup, item maintenance, rich content/video uploads, content hygiene), demand generation (on-site merchandising, email, first-in-search, ratings & reviews) programs and analytics (page views, conversion rate, sales trends) to maximize execution of pre-defined eCommerce plans set by divisions and account leadership. The candidate will have substantial input into future eCommerce plans by delivering metrics and recommendations that help define the go-forward strategy.
Roles and Responsibilities include but are not limited to the following:
Daily Execution
- Work closely with eHub eCommerce leadership to follow identified best practices and processes to improve presence on eCommerce websites. This includes personally executing and/or instructing account resources on steps required to execute SKU count improvements, product page improvements and other requisite best practices to reach eCommerce site entitlement.
- Reconcile duplicate product listings or obsolete product listings to hygiene catalog of 3M items.
- Work closely with the eHub Digital Asset Management team to identify sources of new content and best practices and processes to manage data and assets for eCommerce programs with eCommerce sites.
- Work closely with eHub eCommerce and eCommerce Key Account leadership to identify and execute demand generation programs on time, on budget and to expectations. Understand account system capabilities and limitations; propose changes or modifications to leadership to best achieve outcomes.
Promotions & Merchandising
- Guide and coordinate the measurement of the effectiveness of merchandising campaigns executed on eCommerce account websites.
Examples include:
- New product launches
- Page content audits
- Coordinate sampling program to generate ratings & reviews
- Utilize additional assets to build rich content ie video, additional images, paragraph copy
- Promotional campaign support including defining sku set, digital assets & merchandising tactics
- Analyze promotional effectiveness
- Monitoring competitor product and competitor promotions on .com sites
Advocacy
As the key day-to-day contact with 3M business unit teams, the candidate’s development, understanding and advocacy of best practices in eCommerce will shape the success of business unit teams as they interface with eCommerce websites. Accordingly, a key focus for the candidate will be to:
- Monitor and report on eCommerce progress to eHub management and business unit management.
- Engage and educate teams in best practices in eCommerce, sourced from:
- Recommendations from retailers.
- Industry research
- Internal and competitive analysis
- Drive understanding of e-Commerce impact amongst CBG marketers, sales managers and management through best practice sharing, reports/dashboards and presentations.
Location: The person hired for the position of eCommerce Specialist will be located in Maplewood, MN and relocation benefits are not authorized for this position. This position may include up to 10% of the time.
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).
Qualifications
Basic Qualifications:
- Bachelors degree or higher from an accredited university
- Minimum of 3 years of sales, marketing and/or customer service experience interfacing with U.S. retail accounts
Preferred Qualifications:
- Account management, sales planning, account development, business development experience desired
- Proficiency in Microsoft Excel
- Experience analyzing and applying data to make decisions
- Record of making decisions and implementing change
- Ability to translate analyses into dashboards, graphics and summaries so the management team is familiar with results
- Strong written and verbal communication skills
- Passion for engaging in improving own knowledge and skills
- Review articles, blogs, web discussion forums, press releases, etc. and be able to extract and communicate the key points
- Ability to drive strategy and change while implementing, analyzing and reporting on numerous concurrent eCommerce projects
About 3M
3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $30 billion in sales, 3M employs about 88,000 people worldwide and has operations in more than 70+ countries. For more information, visit http://www.youtube.com/user/3M or follow @3MNews on Twitter.
Employment Statement
Apply now for this exciting opportunity with 3M.
3M is an EEO/AA employer. Women, minorities, veterans, and individuals with disabilities are encouraged to apply.