Job ID: 48102
We are currently looking for a Marketing Executive specialising in Communications, to join our Automotive Aftermarket Division (AAD) in our Industrial Business, based in Bracknell, Berkshire.
Location – Bracknell, Berkshire
Remuneration - £competitive with additional benefits
Key Benefits Include:
- 25 days paid annual holiday, plus Bank Holidays.
- Contributory Stakeholder Pension Scheme
- Life Assurance Scheme 4 x salary
- General Employee Stock Purchase Plan
- Discount on 3M products
- Reduced subscriptions on various insurance schemes
- Employee Assistance Programme
- Financial support for further education
Overall Mission
This role is to develop and implement a new integrated Content Led Communications strategy across multiple audiences within the Automotive Refinish Industry and the wider consumer “Car Enthusiasts” segment. We are a market focused business, which allows us to effectively target our brand message across multiple channels and our Communications strategy is a key differentiator in the industry. AAD implement a comprehensive comms schedule, which is currently in the process of transitioning to a more engaging, content led approach while still achieving the right on and off-line balance for the industry.
Job Responsibilities
- Lead the launch of a new content-led Communications Strategy, working closely with our external agency to develop, execute and measure the ROO of each on-line and off-line programme.
- Develop and implement a media plan (including Advertising, PR, Exhibitions & Events) with our key Industry media partners; ensuring our brand exposure and coverage is maximised.
- Lead and develop our on-line presence via multiple digital platforms eg. Web, YouTube, Social, Apps
- Work closely with our Contract Sales Team, to develop a bespoke Communications plan to support our Key End-Users and Distributors
- Manage and develop our on-line Channel Communications
- Lead the development and usage of iPresent across the AAD Sales & Marketing Teams
- Gather customer and competitor insights to build market knowledge and feed into future communications strategy
- Set and manage expenditure plan
- Pro-active member of the Marketing team and contribution to “Marketing initiatives” outside of immediate responsibility
Skills, Knowledge & Experience
- Proven marketing experience
- Digital & Social Communications experience
- Evidence of creative content
- Experience of creating and co-ordinating Marketing campaigns
- Experience of managing agencies
- Strong planning and organisation skills
- Ability to be an effective team leader and a pro-active team player
- Enthusiastic, self motivated individual, driven to achieve results
- Strong communication and presentation skills
- Creative thinker combined with a pro-active appetite to implement new ideas and approaches
- Team spirit and “Can Do” Attitude
Qualifications
- Minimum 2:1 Degree in a relevant Business-related subject (essential)
- Post Graduate Marketing qualification (desirable)
About 3M
3M captures the spark of new ideas and transforms them into thousands of ingenious products.
Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $31 billion in sales, 3M employs 89,000 people worldwide and has operations in more than 70 countries.
The UK and Ireland is home to one of the largest 3M subsidiaries outside the USA, employing 3,000 people across 17 locations, including nine manufacturing sites.
Products manufactured in the UK include coated abrasives, personal safety equipment, adhesive tapes, industrial microbiology products, drug delivery systems, high-performance coatings, secure documents, passport readers and imaging systems.
For more information, visit www.3M.co.uk or follow @3M_UK on Twitter.
Working at 3M
Unleash your potential.
Our success depends on the energy of our employees and the high quality of their leadership. Most of all it depends on their continuous improvement.
Move forward.
From sales to manufacturing to marketing to engineering, if you're committed to expanding your knowledge and gaining leading-edge skills, this is the place to do it. Professional development at 3M includes excellent training, continuing educational support, mentorship from smart, experienced people and more.
Move up - or move in new directions.
You'll find a strong promote-from-within culture here; it's an important aspect of our emphasis on learning and professional growth. You may also move between business units or even, potentially, to different locations around the world. That's one of the many advantages of our diverse business model and global reach.
Additional Information
Please note – the closing date for applications is Friday 21st November 2014
Typical Recruitment Process:
- Assessment Centre – Bracknell Head Office
- 2nd Interview – Bracknell Head Office
- Candidates will be required to complete a variety of assessments relevant to the job requirements
The Assessment Centre and 2nd Interview will be held during late November/ early December 2014
Candidates should aim to be available for these dates.
Employment Statement
Apply now for this exciting opportunity with 3M. 3M is an equal opportunity employer.
Posting Notes: ||Bracknell ||England - Berkshire ||United Kingdom ||N/A ||
We are currently looking for a Marketing Executive specialising in Communications, to join our Automotive Aftermarket Division (AAD) in our Industrial Business, based in Bracknell, Berkshire.
Location – Bracknell, Berkshire
Remuneration - £competitive with additional benefits
Key Benefits Include:
- 25 days paid annual holiday, plus Bank Holidays.
- Contributory Stakeholder Pension Scheme
- Life Assurance Scheme 4 x salary
- General Employee Stock Purchase Plan
- Discount on 3M products
- Reduced subscriptions on various insurance schemes
- Employee Assistance Programme
- Financial support for further education
Overall Mission
This role is to develop and implement a new integrated Content Led Communications strategy across multiple audiences within the Automotive Refinish Industry and the wider consumer “Car Enthusiasts” segment. We are a market focused business, which allows us to effectively target our brand message across multiple channels and our Communications strategy is a key differentiator in the industry. AAD implement a comprehensive comms schedule, which is currently in the process of transitioning to a more engaging, content led approach while still achieving the right on and off-line balance for the industry.
Job Responsibilities
- Lead the launch of a new content-led Communications Strategy, working closely with our external agency to develop, execute and measure the ROO of each on-line and off-line programme.
- Develop and implement a media plan (including Advertising, PR, Exhibitions & Events) with our key Industry media partners; ensuring our brand exposure and coverage is maximised.
- Lead and develop our on-line presence via multiple digital platforms eg. Web, YouTube, Social, Apps
- Work closely with our Contract Sales Team, to develop a bespoke Communications plan to support our Key End-Users and Distributors
- Manage and develop our on-line Channel Communications
- Lead the development and usage of iPresent across the AAD Sales & Marketing Teams
- Gather customer and competitor insights to build market knowledge and feed into future communications strategy
- Set and manage expenditure plan
- Pro-active member of the Marketing team and contribution to “Marketing initiatives” outside of immediate responsibility
Skills, Knowledge & Experience
- Proven marketing experience
- Digital & Social Communications experience
- Evidence of creative content
- Experience of creating and co-ordinating Marketing campaigns
- Experience of managing agencies
- Strong planning and organisation skills
- Ability to be an effective team leader and a pro-active team player
- Enthusiastic, self motivated individual, driven to achieve results
- Strong communication and presentation skills
- Creative thinker combined with a pro-active appetite to implement new ideas and approaches
- Team spirit and “Can Do” Attitude
Qualifications
- Minimum 2:1 Degree in a relevant Business-related subject (essential)
- Post Graduate Marketing qualification (desirable)
About 3M
3M captures the spark of new ideas and transforms them into thousands of ingenious products.
Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $31 billion in sales, 3M employs 89,000 people worldwide and has operations in more than 70 countries.
The UK and Ireland is home to one of the largest 3M subsidiaries outside the USA, employing 3,000 people across 17 locations, including nine manufacturing sites.
Products manufactured in the UK include coated abrasives, personal safety equipment, adhesive tapes, industrial microbiology products, drug delivery systems, high-performance coatings, secure documents, passport readers and imaging systems.
For more information, visit www.3M.co.uk or follow @3M_UK on Twitter.
Working at 3M
Unleash your potential.
Our success depends on the energy of our employees and the high quality of their leadership. Most of all it depends on their continuous improvement.
Move forward.
From sales to manufacturing to marketing to engineering, if you're committed to expanding your knowledge and gaining leading-edge skills, this is the place to do it. Professional development at 3M includes excellent training, continuing educational support, mentorship from smart, experienced people and more.
Move up - or move in new directions.
You'll find a strong promote-from-within culture here; it's an important aspect of our emphasis on learning and professional growth. You may also move between business units or even, potentially, to different locations around the world. That's one of the many advantages of our diverse business model and global reach.
Additional Information
Please note – the closing date for applications is Friday 21st November 2014
Typical Recruitment Process:
- Assessment Centre – Bracknell Head Office
- 2nd Interview – Bracknell Head Office
- Candidates will be required to complete a variety of assessments relevant to the job requirements
The Assessment Centre and 2nd Interview will be held during late November/ early December 2014
Candidates should aim to be available for these dates.
Employment Statement
Apply now for this exciting opportunity with 3M. 3M is an equal opportunity employer.
Posting Notes: ||Bracknell ||England - Berkshire ||United Kingdom ||N/A ||