Job ID: 54881
3M is seeking an Integrated Marketing Leader for the Automotive Aftermarket Auto Care Business located in Irvine, CA. Ready to be part of what's next?
Job Summary:
This leader will be responsible for planning, executing and measuring integrated communications programs supporting the Meguiar’sTM, 3M and BondoTM Car Care brands. The goal of the programs is to drive authentic connections with car enthusiasts.
Primary Responsibilities include but are not limited to the following:
- Develop, execute and evaluate integrated communications plans to drive brand engagement
- Collaborate with product marketing, event marketing and sales to ensure plans are aligned with business and brand objectives
- Determine direction, priorities and assign resources with full accountability for results of functional area
- Establish and manage budget to forecast for all brands
- Negotiate and manage contracts with outside vendors, such as TV, licensing, and other media agencies
- Directly manage creative team responsible for packaging, graphics, displays and digital across portfolios
- Oversee all owned e-marketing properties such as website, mobile, and social media sites to ensure brand consistency and campaign execution
- Support the creation of content development through support of video, photography, and copywriting
- Drive monthly reporting and analytics of effectiveness of brand activities
- Lead US Hispanic marketing efforts including go-to-market strategy and communications strategy
- Drive global brand consistency based on deep end user understanding
- Hire and develop creative talent
Basic Qualifications:
- Bachelor’s degree or higher from an accredited university
- Minimum of five (5) years experience in marketing and/or marketing communications
Preferred Qualifications:
- Bachelor’s degree in Journalism, Marketing Communications, Advertising or other related field
- Experience in planning and executing integrated marketing communications plans
- Experience working with leading agencies in creative development and campaign execution
- Brand and product management experience
- Strong track record in digital marketing
- Strong collaboration skills across multiple functions
- Proven programs in Hispanic marketing
- Direct people management experience
- Strong project management
- Desire to succeed in a dynamic, fast-paced work environment
Location: Irvine, California
Travel: May include up to 25% domestic
Relocation: Is authorized
About 3M
Do you see the world differently? Are you inspired by how a simple shift can result in big change? Do you share your ideas in the hopes of coming up with something even better by working together? Then join 3M! With 88,000 people around the world in more than 70 countries and $30 billion in sales, 3M is committed to building on our rich heritage by bringing our best to the innovations we create. Be part of improving how people live and work every day. Be part of what’s next at 3M! Follow us @3MCareers and learn more at YouTube.com/3MCareers.
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status)
Apply now for this exciting opportunity with 3M. 3M is an EEO/AA employer. Women, minorities, veterans, and individuals with disabilities are encouraged to apply.
Posting Notes: ||Irvine ||California ||United States ||N/A ||
3M is seeking an Integrated Marketing Leader for the Automotive Aftermarket Auto Care Business located in Irvine, CA. Ready to be part of what's next?
Job Summary:
This leader will be responsible for planning, executing and measuring integrated communications programs supporting the Meguiar’sTM, 3M and BondoTM Car Care brands. The goal of the programs is to drive authentic connections with car enthusiasts.
Primary Responsibilities include but are not limited to the following:
- Develop, execute and evaluate integrated communications plans to drive brand engagement
- Collaborate with product marketing, event marketing and sales to ensure plans are aligned with business and brand objectives
- Determine direction, priorities and assign resources with full accountability for results of functional area
- Establish and manage budget to forecast for all brands
- Negotiate and manage contracts with outside vendors, such as TV, licensing, and other media agencies
- Directly manage creative team responsible for packaging, graphics, displays and digital across portfolios
- Oversee all owned e-marketing properties such as website, mobile, and social media sites to ensure brand consistency and campaign execution
- Support the creation of content development through support of video, photography, and copywriting
- Drive monthly reporting and analytics of effectiveness of brand activities
- Lead US Hispanic marketing efforts including go-to-market strategy and communications strategy
- Drive global brand consistency based on deep end user understanding
- Hire and develop creative talent
Basic Qualifications:
- Bachelor’s degree or higher from an accredited university
- Minimum of five (5) years experience in marketing and/or marketing communications
Preferred Qualifications:
- Bachelor’s degree in Journalism, Marketing Communications, Advertising or other related field
- Experience in planning and executing integrated marketing communications plans
- Experience working with leading agencies in creative development and campaign execution
- Brand and product management experience
- Strong track record in digital marketing
- Strong collaboration skills across multiple functions
- Proven programs in Hispanic marketing
- Direct people management experience
- Strong project management
- Desire to succeed in a dynamic, fast-paced work environment
Location: Irvine, California
Travel: May include up to 25% domestic
Relocation: Is authorized
About 3M
Do you see the world differently? Are you inspired by how a simple shift can result in big change? Do you share your ideas in the hopes of coming up with something even better by working together? Then join 3M! With 88,000 people around the world in more than 70 countries and $30 billion in sales, 3M is committed to building on our rich heritage by bringing our best to the innovations we create. Be part of improving how people live and work every day. Be part of what’s next at 3M! Follow us @3MCareers and learn more at YouTube.com/3MCareers.
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status)
Apply now for this exciting opportunity with 3M. 3M is an EEO/AA employer. Women, minorities, veterans, and individuals with disabilities are encouraged to apply.
Posting Notes: ||Irvine ||California ||United States ||N/A ||