Job ID: 42824
3M is seeking an eMarketing Specialist for the 3M Health Care Business Service Group, eHub, located at our global headquarters in Maplewood, MN. Ready to be part of what's next?
Job Summary:
The person hired for the position of eMarketing Specialist - eHub will lead and manage digital marketing and operational efforts for a division, partnering with the marketing Organization and Health Care eHub operations to execute effectively.
Primary Responsibilities include but are not limited to the following:
- Lead the development of the digital operational plan for a divisionin key markets , ensuring alignment with the global marketing plans and increasing effectiveness of all digital marketing efforts including content marketing, social, search, online experiences, ecommerce, mobile and related.
- Lead the marketing and communications team in planning and prioritization of digital marketing campaigns, programs and relevant measurement
- Drive key online projects and program from concept through launch including working cross organizationally and with external vendors. Ensure timelines, budgets, and commitments are met and provide exceptional communication to team members, leaders, and stakeholders throughout the process.
- Communicate and evangelize best digital marketing practices, improvement opportunities, technical and legal developments to improve overall eMarketing competency among the team
- Managing or participating in special projects as assigned.
- Create awareness of digital marketing and use of online as a business channel, as well as articulate the benefits of an optimized online user experience to all levels of the organization.
- Ensure compliance with terms of use/privacy policy, CAN SPAM and other permission-marketing email practices including management of corporate opt-out lists.
Basic Qualifications:
- Bachelor’s degree or higher from an accredited university
- Minimum of three (3) years combined experience in marketing, digital marketing and/or integrated marketing communications
Preferred Qualifications:
- Bachelor’s degree or higher in Business, Marketing, or other business discipline from an accredited university
- Strong familiarity with marketing automation/email marketing service provider operations as well as deep and diverse experience in online marketing, database marketing, ecommerce. email marketing, Search Engine Optimization (SEO) and online advertising
- Knowledge of online marketing concepts, tools, practices and methodologies related to mobile, social and web channels, marketing automation/email marketing, search marketing, online personalization, online brand experiences, and e-commerce.
- Demonstrated hands-on experience implementing programs from concept to completion, using metrics to drive continuous improvement.
- Strong organizational skills and ability to multi-task
- Very strong communication, analytical and inter-personal skills
- Healthcare industry experience and knowledge, speciality health care marketing experience a plus
- Good collaboration skills
Location: Maplewood, MN
Travel: May include up to 10% domestic travel
Relocation: Is not authorized
About 3M
Do you see the world differently? Are you inspired by how a simple shift can result in big change? Do you share your ideas in the hopes of coming up with something even better by working together? Then join 3M! With 88,000 people around the world in more than 70 countries and $30 billion in sales, 3M is committed to building on our rich heritage by bringing our best to the innovations we create. Be part of improving how people live and work every day. Be part of what’s next at 3M! Follow us @3MCareers and learn more at YouTube.com/3MCareers.
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status)
Apply now for this exciting opportunity with 3M. 3M is an EEO/AA employer. Women, minorities, veterans, and individuals with disabilities are encouraged to apply.
Posting Notes: ||Maplewood ||Minnesota ||United States ||N/A ||
3M is seeking an eMarketing Specialist for the 3M Health Care Business Service Group, eHub, located at our global headquarters in Maplewood, MN. Ready to be part of what's next?
Job Summary:
The person hired for the position of eMarketing Specialist - eHub will lead and manage digital marketing and operational efforts for a division, partnering with the marketing Organization and Health Care eHub operations to execute effectively.
Primary Responsibilities include but are not limited to the following:
- Lead the development of the digital operational plan for a divisionin key markets , ensuring alignment with the global marketing plans and increasing effectiveness of all digital marketing efforts including content marketing, social, search, online experiences, ecommerce, mobile and related.
- Lead the marketing and communications team in planning and prioritization of digital marketing campaigns, programs and relevant measurement
- Drive key online projects and program from concept through launch including working cross organizationally and with external vendors. Ensure timelines, budgets, and commitments are met and provide exceptional communication to team members, leaders, and stakeholders throughout the process.
- Communicate and evangelize best digital marketing practices, improvement opportunities, technical and legal developments to improve overall eMarketing competency among the team
- Managing or participating in special projects as assigned.
- Create awareness of digital marketing and use of online as a business channel, as well as articulate the benefits of an optimized online user experience to all levels of the organization.
- Ensure compliance with terms of use/privacy policy, CAN SPAM and other permission-marketing email practices including management of corporate opt-out lists.
Basic Qualifications:
- Bachelor’s degree or higher from an accredited university
- Minimum of three (3) years combined experience in marketing, digital marketing and/or integrated marketing communications
Preferred Qualifications:
- Bachelor’s degree or higher in Business, Marketing, or other business discipline from an accredited university
- Strong familiarity with marketing automation/email marketing service provider operations as well as deep and diverse experience in online marketing, database marketing, ecommerce. email marketing, Search Engine Optimization (SEO) and online advertising
- Knowledge of online marketing concepts, tools, practices and methodologies related to mobile, social and web channels, marketing automation/email marketing, search marketing, online personalization, online brand experiences, and e-commerce.
- Demonstrated hands-on experience implementing programs from concept to completion, using metrics to drive continuous improvement.
- Strong organizational skills and ability to multi-task
- Very strong communication, analytical and inter-personal skills
- Healthcare industry experience and knowledge, speciality health care marketing experience a plus
- Good collaboration skills
Location: Maplewood, MN
Travel: May include up to 10% domestic travel
Relocation: Is not authorized
About 3M
Do you see the world differently? Are you inspired by how a simple shift can result in big change? Do you share your ideas in the hopes of coming up with something even better by working together? Then join 3M! With 88,000 people around the world in more than 70 countries and $30 billion in sales, 3M is committed to building on our rich heritage by bringing our best to the innovations we create. Be part of improving how people live and work every day. Be part of what’s next at 3M! Follow us @3MCareers and learn more at YouTube.com/3MCareers.
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status)
Apply now for this exciting opportunity with 3M. 3M is an EEO/AA employer. Women, minorities, veterans, and individuals with disabilities are encouraged to apply.
Posting Notes: ||Maplewood ||Minnesota ||United States ||N/A ||